As a small business start-up coach and consultant, one of my favorite things to do is help my clients write vision statements for their businesses. However, this isn\’t always easy for them to do. 

Why? Because they, like many people, think vision statements and mission statements are one and the same. They haven\’t really stopped to consider what the purpose of a vision statement is or why having one could be an asset.

Vision statements are supposed to be big and bold. They\’re meant to inspire, energize, and create a captivating picture of where you see your business going in the future. 

If you don’t write a vision statement, your business will be without direction. When you Read more...